Email marketing is of the most effective tools marketers have, among other digital marketing practices like SEO or social media. Τo add a customer to your email list, you first need to get their email opt-in to comply with GDPR guidelines. Newsletter signup forms are design . . .
Dotdigital is a customer engagement platform with email marketing and SMS marketing capabilities that uses the power of data to improve the customer journey across multiple channels. While this software has been out there for quite some time, many users have come across cer . . .
How can you encourage new website visitors to subscribe to your email newsletter? We present you with the ultimate solution: the newsletter signup form. If you want to master online forms, you also need to know how to optimize them. Learn valuable tips to design eye-catchin . . .
Zoho Campaigns is among the cheap email marketing platforms you can use to get started with email marketing. However, while it is affordable, users have noticed a few issues that may hinder your endeavors. Things like poor email deliverability, failure to reach the primary . . .
We all need more than one email address for business and personal purposes. This is even more relevant for sales and email marketing professionals who rely on email to communicate with customers. So how flexible can you be when creating those email addresses for the first t . . .
For some brands, employing humor or creating funny emails is kind of a no-no. They fear they might not be taken seriously. And taking things too seriously can be exactly what disconnects your brand from your target audience. Adding humor to your marketing messages helps you . . .
An unsubscribe button is your subscribers’ “way out” of your newsletters. You certainly did not wish for things to get to that, but sometimes they do. And while it may look like a catastrophe from a marketer’s point of view, it’s actually natural since it helps you keep you . . .
Marketing without a budget is definitely hard no matter if you are an entrepreneur, freelancer or you’re simply bootstrapping. It’s also quite common for new marketing teams not to have a budget or have a minimal one. But despite the obvious obstacles in marketing without b . . .